Lisa made her amazing debut on QVC on February 4th on "Paper Crafting with the Pros. If you would like to check out her airing just click the link and then choose "Videos" Click Here »
Do you have a great idea for a Little Love Book? We'd love to hear your ideas because we're always designing new books. Click here to let us know what you think.
Heads of the Household
Recognized as an avid scrapbooking and memorabilia enthusiast for over a decade, Lisa is an expert on the tools, techniques and people in today’s billion-dollar scrapbooking industry. She’s been repeatedly commissioned to create custom albums and has developed dozens of her own. Having traveled to numerous tradeshows to share her work and passion for scrapbooking, Lisa has been recognized by the industry’s top professionals for her natural talent and enthusiasm. She has developed an extremely versatile style and an ability to design unique pages appropriate for a variety of interests, audiences and tastes. Lisa serves as Creative Director for the Little Love Books and she is responsible for the content development, page designs and overall creative direction.
As a creative and marketing executive professional, Aaron Lee has over 18 years of professional experience in his award-winning career. He has served as Creative Director for advertising agencies, multimedia and television production studios and before launching his South Florida design and marketing agency, Aaron served as Chief Marketing Officer of an international ASP. Over his career Aaron has produced head-snapping creative work for some of the most demanding clients in the world including; Disney, M&M'S/MARS, SAP, Motorola, Siemens, FPL, Bellsouth, The World Olympians Association and many, many others. His work in the areas of print, video and multimedia design has earned him numerous awards and he has been repeatedly invited to speak at industry events on design and marketing. Aaron manages the operations and marketing activities of the Little Love Books.
Aaron Lee | Co-Founder & COO
As a creative and marketing executive professional, Aaron Lee has over 18 years of professional experience in his award-winning career. He has served as Creative Director for advertising agencies, multimedia and television production studios and before launching his South Florida design and marketing agency, Aaron served as Chief Marketing Officer of an international ASP. Over his career Aaron has produced head-snapping creative work for some of the most demanding clients in the world including; Disney, M&M'S/MARS, SAP, Motorola, Siemens, FPL, Bellsouth, The World Olympians Association and many, many others. His work in the areas of print, video and multimedia design has earned him numerous awards and he has been repeatedly invited to speak at industry events on design and marketing. Aaron manages the operations and marketing activities of the Little Love Books.
Scrapbooking & Photography - Markets on the Rise...
Today people are fascinated with the opportunity to express the pride and pleasure of their life’s treasures. In 2002, an SIA benchmark survey found 21 percent of U.S. households had scrapbooked in the past 12 months. New results measured in the 2004 SIA survey saw household participation rise to nearly one in four households, or 24.5 percent, fueling annual industry sales to an impressive $2.551 billion. This spending number represents a staggering 1200% sales increase over the past six years compared to a figure of $200 million in 1996 annual scrapbook industry sales*. Clearly, scrapbooking is a rapidly growing and increasing popular pastime.
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"The typical U.S. picture-taker is a mother with two children, who is fully occupied sixteen hours a day. Her albums are the family's archive-maybe their most emotionally valuable possession. She wants to personally show those pictures, or send hard copy prints - not just e-mail them - to her friends and relatives." Martin Coyne II, Eastman Kodak |
Photography is currently experiencing a sweeping revolution with the arrival of digital photography. Consumers around the world have adopted the many benefits that this new medium provides. From the instant gratification of knowing that you have the perfect shot, to the flexibility of sharing your photos in new ways, digital photography is here to stay. In fact, Gartner Research predicts digital camera unit sales will grow from 85 million in 2005 to an estimated 107 million in 2009. Many manufacturers recognize this tremendous opportunity by already incorporating digital photography technology into everything from printers to cell phones. According to IDC, the number of digital images captured per month continued to grow another 18% in 2005. Even traditional film photography continues to remain a popular and convenient means for capturing and preserving memories. Nearly 85 billion film exposures were made last year worldwide and some 550 million households around the world own at least one film camera.
Everyone, everywhere is interested in preserving their memories and sharing their experiences. For many, scrapbooking is a fantastic means to collect, preserve and present these memories. However, for many more the significant investment of time and supplies is too high a barrier to pursue this hobby. Others feel that they simply don’t have the “talent” to create beautiful craftwork. More often than not people resort to simply stashing away their memories into cumbersome albums or simply dumping their photos into a shoebox. Even those consumers embracing the digital photography phenomenon are grappling with ways to preserve and share their memories.